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Internet business: your online store

E-commerce is one of the most prosperous sectors of activity globally. In Spain , 72% of Internet users make a purchase online every month. Regarding the most sold categories in electronic commerce are the following: fashion, electronic devices, food and entertainment.   technologyify   5 mistakes to avoid if you want your online store to be successful If you have an online store , there are a number of mistakes that you must avoid in order for it to be successful. At Anexia we can offer you the best technology and quality solutions, 100% adapted to your business.  worldbeautytips Unrepresentative domain One of the first decisions you must make when you consider creating an online store is the domain name. It should be easy to remember , but at the same time original and, above all, representative of your brand . Users have to know through it what you are selling to generate a certain brand awareness and thus gain potential customers.  technologyford Non-personalized purchase

Keys to a successful online store

During the third quarter of 2019, the turnover of electronic commerce in Spain reached 12,493 million euros, 23.5% more than in the same period of 2018. 210.6 million operations were registered. If you also want to be part of this sector, from Anexia TecnologĂ­a we give you the main keys to building a successful online store.

Domain

One of the first judgements you must make regarding the online store is the domain. The name must faithfully represent both the brand and the mission of the business. Simple and easy to remember duty . Although until not long ago keywords were the most important thing when defining a strategy for any project on the Internet, today Google does not take them so much into account. Therefore, nothing to abuse the keywords . As for the domain extension, it all depends on where you plan to sell your products and / or services: if it is nationwide, .es; and if it is global, .com. techwadia

 Product descriptions

Product descriptions are the main sales force, and you should use them to convert users into customers. Emphasize the benefits of the articles, using simple words . Of course, you must highlight all those aspects that differentiate you from your main competitors.

The images must be neat and professional . A visitor will hardly be interested in buying an item if the image is blurry and of poor quality.

Usability

One of the most relevant aspects during the development and design process of an online store is usability. You must build an e-commerce for users, so one of the first things you should do is study your target audience very well. Assess what their needs are, as well as their tastes and preferences.

The basic principles of usability are three. First of all, navigation must be easy and structured . Ideally, users can reach any site in the online store with just three clicks . Second, the design has to be consistent, effective, and straightforward . And thirdly, it is essential that the messages are short and clear . In the first 10 seconds after users access the online store, they must know what you are selling.

Purchase processes

Have you heard of the term "User Experience "? It is key in any Digital Marketing strategy, and refers to the level of user satisfaction when using a resource, such as an online store. For the interaction of users with the store to be positive, you must consider easy purchase processes to exceed their expectations.

In the digital age, information has convert the most valuable asset for many companies. This means that many online stores take advantage of the purchase process to collect as much information as possible from their customers: place of residence, tastes and preferences, the way they learned about e-commerce ... It is important not to fall into an excess of forms and questions because you will only get users to abandon the shopping cart. All in perspective.

Loading speed

And finally, you should know that both users and Google take into account the loading speed of a website. Users, considering that more and more are connecting to the Internet through their mobile devices, are not willing to wait more than three or four seconds for the site to load.

 

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