Understanding the various audience segments within men's health is essential as men have diverse needs, preferences, and health concerns. Here's an exploration of the different audience segments within the realm of men's health: Young Adults and Adolescents: Youth and Adolescents' Health: This segment focuses on the health needs of young males, including teenagers and young adults. They might seek information on puberty, sexual health, fitness, nutrition, mental health, and establishing healthy lifestyle habits as they transition into adulthood. Fitness Enthusiasts and Athletes: Active and Athletic Individuals: This audience segment comprises men passionate about fitness, sports, and physical activity. They seek guidance on exercise routines, strength training, sports nutrition, injury prevention, and performance enhancement to optimize their athletic endeavors. Work-Life Balance Seekers: Professionals Prioritizing Health and Work-Life Balance: Men in this s...
During the third quarter of 2019, the turnover of electronic commerce in Spain reached 12,493 million euros, 23.5% more than in the same period of 2018. 210.6 million operations were registered. If you also want to be part of this sector, from Anexia Tecnología we give you the main keys to building a successful online store.
Domain
One of the first judgements you must make regarding the
online store is the domain. The name must faithfully represent both the brand and
the mission of the business. Simple and easy to remember duty . Although until
not long ago keywords were the most important thing when defining a strategy
for any project on the Internet, today Google does not take them so much into
account. Therefore, nothing to abuse the keywords . As for the domain
extension, it all depends on where you plan to sell your products and / or
services: if it is nationwide, .es; and if it is global, .com.
Product descriptions
Product descriptions are the main sales force, and you
should use them to convert users into customers. Emphasize the benefits of the
articles, using simple words . Of course, you must highlight all those aspects
that differentiate you from your main competitors.
The images must be neat and professional . A visitor will
hardly be interested in buying an item if the image is blurry and of poor
quality.
Usability
One of the most relevant aspects during the development and
design process of an online store is usability. You must build an e-commerce
for users, so one of the first things you should do is study your target
audience very well. Assess what their needs are, as well as their tastes and
preferences.
The basic principles of usability are three. First of all,
navigation must be easy and structured . Ideally, users can reach any site in
the online store with just three clicks . Second, the design has to be
consistent, effective, and straightforward . And thirdly, it is essential that
the messages are short and clear . In the first 10 seconds after users access
the online store, they must know what you are selling.
Purchase
processes
Have you heard of the term "User Experience "? It
is key in any Digital Marketing strategy, and refers to the level of user
satisfaction when using a resource, such as an online store. For the
interaction of users with the store to be positive, you must consider easy
purchase processes to exceed their expectations.
In the digital age, information has convert the most
valuable asset for many companies. This means that many online stores take
advantage of the purchase process to collect as much information as possible
from their customers: place of residence, tastes and preferences, the way they
learned about e-commerce ... It is important not to fall into an excess of forms
and questions because you will only get users to abandon the shopping cart. All
in perspective.
Loading
speed
And finally, you should know that both users and Google take
into account the loading speed of a website. Users, considering that more and
more are connecting to the Internet through their mobile devices, are not
willing to wait more than three or four seconds for the site to load.