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Internet business: your online store

E-commerce is one of the most prosperous sectors of activity globally. In Spain , 72% of Internet users make a purchase online every month. Regarding the most sold categories in electronic commerce are the following: fashion, electronic devices, food and entertainment.   technologyify   5 mistakes to avoid if you want your online store to be successful If you have an online store , there are a number of mistakes that you must avoid in order for it to be successful. At Anexia we can offer you the best technology and quality solutions, 100% adapted to your business.  worldbeautytips Unrepresentative domain One of the first decisions you must make when you consider creating an online store is the domain name. It should be easy to remember , but at the same time original and, above all, representative of your brand . Users have to know through it what you are selling to generate a certain brand awareness and thus gain potential customers.  technologyford Non-personalized purchase

Internet business: your online store

E-commerce is one of the most prosperous sectors of activity globally. In Spain , 72% of Internet users make a purchase online every month. Regarding the most sold categories in electronic commerce are the following: fashion, electronic devices, food and entertainment.  technologyify

 5 mistakes to avoid if you want your online store to be successful

If you have an online store , there are a number of mistakes that you must avoid in order for it to be successful. At Anexia we can offer you the best technology and quality solutions, 100% adapted to your business. worldbeautytips

Unrepresentative domain

One of the first decisions you must make when you consider creating an online store is the domain name. It should be easy to remember , but at the same time original and, above all, representative of your brand . Users have to know through it what you are selling to generate a certain brand awareness and thus gain potential customers. technologyford

Non-personalized purchases

User behavior has changed dramatically in recent years. Now they want to feel unique and special, so it is important to take a series of actions to make purchases personalized.

Do not offer different payment systems

When users choose a certain online store to buy a product and / or service, they take into account a wide range of factors , including the different payment systems it offers. It is interesting to note that despite being in the digital age, there are still 38% of online stores in Spain that forget this important point. What is happening? That many users abandon the shopping cart when they cannot find a payment system that suits their needs and preferences. techiesin

Beyond payment by card or bank transfer , it is interesting to offer PayPal , and even the Bizum instant payment system . This will make you add many points when it comes to attracting new customers, and to retain them in the long term.

Not having a presence on social networks

Social networks have become the best showcase for any business today: Twitter, Facebook, Instagram ... However, there are many online stores that ignore them. It is not about being in all of them, but in those that best fit your business and in which your target audience is. A tool with great potential to publicize your products and / or services, know the opinion of your consumers ... technologyies

Remember that spontaneity, naturalness and closeness are three of the aspects that users value the most on social networks like Instagram. Therefore, you have a golden opportunity to make it known that behind the products and / or services they sell there are people who care about customer satisfaction.

To give a simple example, if you have an online store dedicated to the sale of kitchen accessories, you can from time to time publish a video on Instagram preparing a certain recipe using your accessories. In this way, users of the social network will be able to see how and what they are used for.

Forget the after-sales service

And finally, do not make the mistake of forgetting about your customers once they have made the purchase in your store. Remember that the most important thing is not the sale itself, but to obtain their trust in the medium and long term . To find out their satisfaction with the product and / or service, you can send them a survey.

 

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