Understanding the various audience segments within men's health is essential as men have diverse needs, preferences, and health concerns. Here's an exploration of the different audience segments within the realm of men's health: Young Adults and Adolescents: Youth and Adolescents' Health: This segment focuses on the health needs of young males, including teenagers and young adults. They might seek information on puberty, sexual health, fitness, nutrition, mental health, and establishing healthy lifestyle habits as they transition into adulthood. Fitness Enthusiasts and Athletes: Active and Athletic Individuals: This audience segment comprises men passionate about fitness, sports, and physical activity. They seek guidance on exercise routines, strength training, sports nutrition, injury prevention, and performance enhancement to optimize their athletic endeavors. Work-Life Balance Seekers: Professionals Prioritizing Health and Work-Life Balance: Men in this s...
E-commerce is one of the most prosperous sectors of activity globally. In Spain , 72% of Internet users make a purchase online every month. Regarding the most sold categories in electronic commerce are the following: fashion, electronic devices, food and entertainment. technologyify
5 mistakes to avoid if you want your online store to be successful
If you have an online store , there are a number of mistakes
that you must avoid in order for it to be successful. At Anexia we can offer
you the best technology and quality solutions, 100% adapted to your business.
Unrepresentative
domain
One of the first decisions you must make when you consider
creating an online store is the domain name. It should be easy to remember ,
but at the same time original and, above all, representative of your brand .
Users have to know through it what you are selling to generate a certain brand
awareness and thus gain potential customers.
Non-personalized
purchases
User behavior has changed dramatically in recent years. Now
they want to feel unique and special, so it is important to take a series of
actions to make purchases personalized.
Do not
offer different payment systems
When users choose a certain online store to buy a product
and / or service, they take into account a wide range of factors , including
the different payment systems it offers. It is interesting to note that despite
being in the digital age, there are still 38% of online stores in Spain that forget
this important point. What is happening? That many users abandon the shopping
cart when they cannot find a payment system that suits their needs and
preferences.
Beyond payment by card or bank transfer , it is interesting
to offer PayPal , and even the Bizum instant payment system . This will make
you add many points when it comes to attracting new customers, and to retain
them in the long term.
Not having
a presence on social networks
Social networks have become the best showcase for any
business today: Twitter, Facebook, Instagram ... However, there are many online
stores that ignore them. It is not about being in all of them, but in those
that best fit your business and in which your target audience is. A tool with
great potential to publicize your products and / or services, know the opinion
of your consumers ...
Remember that spontaneity, naturalness and closeness are
three of the aspects that users value the most on social networks like
Instagram. Therefore, you have a golden opportunity to make it known that
behind the products and / or services they sell there are people who care about
customer satisfaction.
To give a simple example, if you have an online store
dedicated to the sale of kitchen accessories, you can from time to time publish
a video on Instagram preparing a certain recipe using your accessories. In this
way, users of the social network will be able to see how and what they are used
for.
Forget the
after-sales service
And finally, do not make the mistake of forgetting about
your customers once they have made the purchase in your store. Remember that
the most important thing is not the sale itself, but to obtain their trust in
the medium and long term . To find out their satisfaction with the product and
/ or service, you can send them a survey.