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Internet business: your online store

E-commerce is one of the most prosperous sectors of activity globally. In Spain , 72% of Internet users make a purchase online every month. Regarding the most sold categories in electronic commerce are the following: fashion, electronic devices, food and entertainment.   technologyify   5 mistakes to avoid if you want your online store to be successful If you have an online store , there are a number of mistakes that you must avoid in order for it to be successful. At Anexia we can offer you the best technology and quality solutions, 100% adapted to your business.  worldbeautytips Unrepresentative domain One of the first decisions you must make when you consider creating an online store is the domain name. It should be easy to remember , but at the same time original and, above all, representative of your brand . Users have to know through it what you are selling to generate a certain brand awareness and thus gain potential customers.  technologyford Non-personalized purchase

Sell ​​your products online thanks to an online store

The e - commerce is one of the growth sectors of the economy better globally. Both sales and turnover figures do not stop growing, which makes many people decide to set up their own online store and become entrepreneurs. Now, the process to sell and be successful is not as simple as some believe. You have to work on multiple aspects and develop a long-term strategy to optimize the purchasing process for customers.


Create valuable content and improve SEO positioning

Working on SEO is one of the most important aspects of all, taking into account that more than 70% of users turn to search engines like Google when locating a product. Consequently, the first thing to keep in mind is that visits from search engines are the main base of traffic that an online store receives. You must build a good SEO strategy , both online and offline, to sneak into the top positions of search results.

 Find the best market niche

Before setting up your online store you have to decide what product you want to sell. The easiest way to start is to focus on a topic that you know and are passionate about . Contrary to what many believe, not everything is made up. Remember that, along with the main markets, there are also small, very specific niches. Well then, you should focus on them.

Once you have thought about which product you want to sell in your online store, the next step is to know what the value proposition is. How will your product differ from the rest that users can find on the Internet?

Beyond the product itself, you can also establish the value proposition in the different services you offer, such as payment methods. This is one of the aspects that buyers value the most today, so beyond PayPal or credit card , you can implement others such as the Bizum instant payment system or direct debit .

Delivery time is also very relevant, taking into account that users want to receive their order in the shortest possible time. If you set a delivery time of 24-48 hours, you will increase your sales.

Simple purchase process

Today's users don't have a single minute to waste. If you offer them a quick and easy purchase process, they are sure to have a greater willingness to finalize their order. Otherwise, if the process is too long and tedious, they will most likely abandon the “shopping cart” before completing the order. Reducing the number of "abandoned carts" is one of the aspects that you must work on the most if you want the online store to be successful.

Increase the value of the "cart"

One of the main keys to selling more in a virtual store is the ease with which you get customers to increase the value of their "cart" . How can you do it? With certain techniques, such as promotions or cross-selling . Cross-selling is one of the best sales techniques out there today; it is about customers adding to their "cart" some other product related to the one they want to buy.

At Anexia we offer you tailor-made solutions for your web project. We work with a team of excellent professionals who will be in charge of designing an innovative solution that adapts 100% to you. For any questions or doubts, we invite you to contact us.

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