Understanding the various audience segments within men's health is essential as men have diverse needs, preferences, and health concerns. Here's an exploration of the different audience segments within the realm of men's health: Young Adults and Adolescents: Youth and Adolescents' Health: This segment focuses on the health needs of young males, including teenagers and young adults. They might seek information on puberty, sexual health, fitness, nutrition, mental health, and establishing healthy lifestyle habits as they transition into adulthood. Fitness Enthusiasts and Athletes: Active and Athletic Individuals: This audience segment comprises men passionate about fitness, sports, and physical activity. They seek guidance on exercise routines, strength training, sports nutrition, injury prevention, and performance enhancement to optimize their athletic endeavors. Work-Life Balance Seekers: Professionals Prioritizing Health and Work-Life Balance: Men in this s...
The e - commerce is one of the growth sectors of the economy better globally. Both sales and turnover figures do not stop growing, which makes many people decide to set up their own online store and become entrepreneurs. Now, the process to sell and be successful is not as simple as some believe. You have to work on multiple aspects and develop a long-term strategy to optimize the purchasing process for customers.
Create valuable content and improve
SEO positioning
Working
on SEO is one of the most important aspects of all, taking into
account that more than 70% of users turn to search engines like Google when
locating a product. Consequently, the first thing to keep in mind is that
visits from search engines are the main base of traffic that an online store
receives. You must build a good SEO strategy ,
both online and offline, to sneak into the top positions of search results.
Find the best market niche
Before
setting up your online store you
have to decide what product you want to sell. The easiest way to start is
to focus on a topic that you know and are
passionate about . Contrary to what many believe, not everything is
made up. Remember that, along with the main markets, there are also small,
very specific niches. Well then, you should focus on them.
Once
you have thought about which product you want to sell in your online store, the
next step is to know what the value proposition is. How will your product differ from the rest that users can find on
the Internet?
Beyond
the product itself, you can also establish the value proposition in the different services
you offer, such as payment methods. This is one of the aspects that buyers
value the most today, so beyond PayPal or credit card , you can implement
others such as the Bizum instant
payment system or direct debit .
Delivery
time is also very relevant, taking into account that users want to receive
their order in the shortest possible time. If you set a delivery time of 24-48 hours, you will
increase your sales.
Simple purchase process
Today's
users don't have a single minute to waste. If you offer them a quick and easy purchase process, they
are sure to have a greater willingness to finalize their order. Otherwise,
if the process is too long and tedious, they will most likely abandon the
“shopping cart” before completing the order. Reducing the number of
"abandoned carts" is one of the aspects that you must work on the
most if you want the online store to be successful.
Increase the value of the
"cart"
One
of the main keys to selling more in a virtual store is the ease with which you
get customers to increase the value of their "cart" . How
can you do it? With certain techniques, such as promotions or cross-selling . Cross-selling
is one of the best sales techniques out there today; it is about customers
adding to their "cart" some other product related to the one they
want to buy.
At Anexia we offer you tailor-made solutions for your web
project. We work with a team of excellent professionals who will be in
charge of designing an innovative solution that adapts 100% to you. For any questions or doubts, we invite you to contact us.